The iGaming industry may be booming, but for operators, licensing, compliance, and onboarding third-party service providers remain some of the biggest hurdles to launching and scaling at speed. BetComply’s new Marketplace is changing that by transforming what was previously a high-friction process into something “simple and strategic”.

BetComply’s Co-Founder and Chief Compliance Officer, Mike de Graaff, sat down with iGamingFuture’s Curtis Roach to explore how the company’s new Marketplace is helping redefine the operator experience.

Developed in partnership with Binderr, the Marketplace connects BetComply’s partners with a vetted list of financial, legal, and compliance providers to help them navigate compliance and licensing environments more easily.

By streamlining due diligence and reducing onboarding delays, operators can work smarter and faster, launching or scaling at speed while staying compliant at every stage.

When launching a new iGaming product, what compliance-related tasks are the most resource-draining?

“At BetComply, a large part of what we do revolves around licensing and market entry – arguably the most resource–intensive aspects of launching an iGaming product.

“Whether you’re entering the industry as a new operator or supplier, or expanding into a new regulated market, the process is rarely quick or simple.

“Some of the most time-consuming tasks include:

“Entity formation: In most jurisdictions, you’ll need to incorporate a local company or holding structure. This often requires a corporate services provider (CSP), legal support, and, in some cases, a payment agent entity.

“Banking and payments: Opening a bank account in a high-risk industry like iGaming is notoriously difficult. You’ll also need to secure partnerships with payment service providers (PSPs), which conduct extensive due diligence.

“KYC for corporate stakeholders: Every step–company formation, banking, PSP onboarding, licensing–requires a full set of KYC documents for UBOs and directors: IDs, proof of address, source of funds, criminal record checks, sanctions screening, etc.

“And once you’ve gathered all the above, you’ll likely need to do it all over again, ensuring nothing is outdated by the time you’re ready to submit your licensing application.

“Take Anjouan as a simple example: The jurisdiction promotes itself as low-cost and fast – ‘licensed in 6 weeks!’ But in reality, that timeline only begins after companies are formed, which can take months if you’re starting from scratch.

“So while the licensing process may sound fast on paper, the groundwork is where the real time and effort are spent.”

Identifying the right partners when launching can be a huge challenge. How does the BetComply Marketplace help solve this?

“Document collection and due diligence are just the beginning – finding the right partners is a separate battle altogether.

“In iGaming, you’re operating in a high-risk environment by default. Your risk profile increases further depending on your shareholder structure and target markets. This makes onboarding with banks, PSPs, CSPs, and other service providers a challenge.

“That’s exactly where the BetComply Marketplace adds value. Providers on the marketplace have disclosed the type of clients they can onboard, so instead of cold outreach and rejections, you already know who is likely to accept your business.

“BetComply also vets the suppliers. We’re not tied to any specific jurisdictions or partners. That means operators can rely on an independent compliance firm to ensure quality and trust.

“And our one-time due diligence policy also makes things easier. Our clients complete one comprehensive due diligence profile and use it to apply directly to multiple vetted providers through the platform. It saves time, reduces friction, and speeds up execution.

“Put simply: the marketplace turns a fragmented, high-friction process into something simple and strategic.

“The second phase of the marketplace, coming a bit later, will consist of products and providers to enhance your offering altogether.

“No dirty pipelines of game providers that are not ready, solutions that are not fit for purpose, going through tons of the same providers trying to find the gem.

“All that headache will be a thing of the past.”

Multi-jurisdictional operators face increasing fragmentation. Can you stay compliant and still grow aggressively?

“Yes, but only if you treat compliance as a strategic enabler, not a cost centre.

“Here’s what often holds operators back:

  • Manual compliance processes that drain time and delay market entry.
  • Siloed departments where compliance and commercial teams are at odds instead of working in sync.
  • Reactive hiring, where growth outpaces internal capabilities.

“To reduce friction, operators should focus on the automation of low-impact, repetitive tasks (e.g. document tracking, PEP/sanction screening, deadline alerts).

“Clear prioritisation is also key. Compliance teams should allocate their time where it matters: interpreting regulations, supporting licensing, and aligning with growth objectives.

“Lastly, collaboration should be embedded. Compliance shouldn’t block commercial teams; it should guide them.

“At BetComply, we often support clients during these growth spikes. Not to replace their compliance departments, but to empower them – acting as a bolt-on team to help scale faster, without compromising on quality or regulatory alignment.”

How can using the BetComply Marketplace improve the end-user experience for players?

“Compliance may feel internal, but it has real player-facing impact – especially when it comes to payments and trust.

“We’ve all seen it: an operator loses access to PSPs or bank accounts, and suddenly player withdrawals are delayed, blocked, or rerouted. That erodes trust instantly.

“BetComply’s Marketplace helps prevent that by matching operators with the right providers from day one, minimising onboarding failures and service interruptions.

It also reduces operational downtime due to rejected applications or compliance failures. And ensures business continuity so that payments, KYC, and platform infrastructure are stable, resulting in a smoother experience for the end-user.

“In short, a more stable back-end means a more seamless front-end. Trust, once lost, is hard to regain—so getting it right the first time matters.”

Editor’s Note:

Launching an iGaming operation is a resource-intensive and compliance-heavy endeavour, and as a higher-risk business undertaking, finding the right service providers to partner with can be a significant roadblock.

One compliance misstep, failed payment partnership, or delay can erode customer trust and incur significant costs, which is why BetComply’s new Marketplace isn’t just another new product, but an essential tool, helping operators match with service providers that specialise in this area and risk profile.

With a list of pre-vetted service providers covering legal, financial, compliance, and–coming soon–game products and providers, this service reduces due diligence and red tape, turning “a fragmented, high-friction process into something simple”.

The results are faster market entry and scaling, fewer onboarding costs and delays, and ultimately a more stable experience for both operators and players.