Compliance may not be iGaming’s most flashy function but its importance should not be lost on anyone. Get it wrong, and you could be in for a world of trouble. Fines, penalties and licence revocations may be on the horizon. Simply put, getting compliance right or wrong can be the difference between success and failure.
But it must be acknowledged that finding the correct partners to support that compliance journey is difficult, with iGaming operators requiring lawyers, compliance specialists, accountants and more just to enter new markets.
So when BetComply announced a partnership with Binderr, a digital marketplace for client onboarding in a vast array of industries, a significant barrier to entry was lifted.
BetComply and Binderr to simplify iGaming client onboarding
The collaboration will target the implementation of simplified onboarding procedures across the iGaming space, while ensuring that necessary due diligence is met when it comes to the financial services being offered.
“Up to this point, we have managed this process manually, facilitating introductions and overseeing the onboarding process,” said BetComply’s Head of Account Management Iliana Lazarova.
“Binderr’s revolutionary onboarding technology simplifies this entire process and unlocks a marketplace teeming with providers with whom you can directly apply, armed with your ‘digital binder’ of documents. BetComply expedites licensing and certification, streamlining the entire process, which is essential for market entry.”
Launched in 2025, Binderr has penned agreements with world-renowned firms to be part of its digital binder of documents. Other companies using the platform in other industries include Deloitte and Visa.
BetComply will be available for iGaming operators eyeing a more efficient market entry experience through the expedition of the onboarding process.
As Head of Account Management, Lazarova intrinsically understands the importance of compliance for BetComply’s clients, but also knows that efficiency is essential, particularly in an industry where first mover advantage can have significant benefits.
“Many of the compliance and licensing tasks are manual and take a lot of time,” she explains. “For operators, this can slow down business and use up a lot of internal resources.
When we help automate and simplify these processes, it makes everything faster and more reliable. It also reduces the risk of mistakes.
“At BetComply, we believe that compliance should not be a barrier — it should be a support for growth. By using innovative tools and expert advice, we help operators focus on growing their business while we take care of the complex parts in the background.”
Another significant use case for BetComply’s partnership with Binderr is through the M&A due diligence process, something which the consultancy’s Chief Compliance Officer, Mike De Graaff, spoke to SBC News extensively about earlier this year.
Lazarova noted that Binderr’s AML KYB tool is proficient in conducting thorough screenings on entities and shareholders, creating a comprehensive and accurate depiction of the entity and the individuals involved.
“BetComply conducts exhaustive due diligence on operations and compliance status, ensuring a holistic assessment.
“When you combine these capabilities, you gain a clear and detailed view of the entity and its stakeholders, providing a comprehensive understanding of the entity and individuals involved, thus making informed decisions driven by an enhanced level of transparency and insight.”
Joining BetComply at a crucial moment
Lazarova has only recently joined BetComply as its first ever Head of Account Management. With over 15 years of experience in iGaming, having had stints with providers, operators and aggregators, she understands the needs of the entire ecosystem which lends itself neatly into joining BetComply.
“Throughout my career, I’ve held account management roles where building strong, long-term relationships has been key,” she said. “This has allowed me to develop a deep understanding of the commercial, operational, and regulatory needs of clients.
“I’m looking forward to bringing this experience to BetComply, helping clients navigate complex compliance landscapes with confidence and clarity.”
Now is an exciting time to be joining BetComply, which has established itself as one of the leading compliance consultancy’s in the iGaming industry since its inception 18 months ago. The firm believes this strong reputation is underlined by its deal with Binderr.
As Lazarova explained: “This partnership with the powerful team of Binderr confirms the credibility we have built in this industry by delivering results and creating trust. Everyone we speak to wants to be on the marketplace and be part of it.”
But what makes BetComply a trusted partner despite its nascency?
The firm is confident in its ability to understand and empathise with the difficulties in entering new markets. It’s stressful, no doubt, but BetComply believes it is the go-to partner for operators as it can ensure they collect all the needed documents, show proper internal procedures, and make sure everything is ready for the regulator.
“Our team brings deep regulatory knowledge and hands-on experience, helping clients prepare complete and accurate applications,” Lazarova added. “We act as a partner throughout the journey — from initial assessment to post-licence support — ensuring that operators stay ahead of compliance requirements and can focus on growing their business with peace of mind.”
BetComply’s partnership with Binderr kicked in when the marketplace launched in June, and is inviting suppliers and providers to register themselves, while users can now browse the platform.
